Topics:
1. Stakeholder analysis 2. Marketing functions 3. Market segmentation

00:00 Introduction
5:48 Stakeholder analysis for social enterprises
8:17 Describing primary stakeholder of a social enterprise
27:51 Importance of stakeholder engagement for social enterprises
30:58 Stakeholder analysis guide for social enterprise
32:11 Marketing functions of a business
33:44 Marketing function: Customer analysis for businesses
37:40 Marketing function: Selling products or services of a business
38:55 Marketing function: Product service planning for a business
41:48 Marketing function: Pricing products for a business
42:58 Marketing function: Distribution of products of a business
47:37 Marketing function: Marketing research for a business
52:43 Marketing function: Opportunity analysis of products or services for a business
53:49 Practical marketing for businesses
54:03 Marketing mix of products or services of a business
56:10 Marketing mix: Product
59:49 Marketing mix: Price
1:01:01 Marketing mix: Place
1:02:18 Marketing mix: Promotion
1:05:07 Market segmentation for businesses
1:06:11 Market segmentation: Geographic
1:07:09 Market segmentation: Demographics
1:09:01 Market segmentation: Psychographic
1:10:37 Market segmentation: Behavioral
1:13:06 Marketing audit