Ano ang corporate social responsibility (CSR) at bakit mas maraming companies ang nagpaprioritize nito?

According to Business News Weekly, “CSR is an evolving business practice that incorporates sustainable development into a company’s business model. It has a positive impact on social, economic and environmental factors.”

Dumadami ang mga companies na mayroong CSR dahil sa mga benefits tulad ng cost savings, positive business reputation, increased sales and customer loyalty at attract positive media attention.

Cost Savings

Some partners can offer tax credits to companies who are willing to partner with them. Magiging malaki ang savings ng company in the long run.

Positive business reputation

Gumaganda ang branding ng mga companies na may CSR dahil sa kanilang pagsuporta sa sustainable development. Mas natatandaan din sila ng mga customers compared to other brands na walang CSR.

Increased sales and customer loyalty

Kung pareho ang product or service ng 2 kumpanya, pero ang isa ay may CSR, mas preferred ng mga customers ang mas “kind” na brand, regardless of the cost of the item. Kumikita na ang kumpanya, may naitutulong pa sila sa beneficiaries kaya ito ay win-win scenario.

 Attract positive media attention

Laging naghahanap ng magandang istorya ang media at gusto nilang mauna dito. Ang isang brand na sumusuporta sa isang advocacy ay may mas mataas na tsansang maka-attract ng positive media attention.

If your company is interested in exploring CSR opportunities, you can try partnering with SAFER Foundation. To learn more about SAFER, visit www.safer.org.ph or in facebook.com/saferpinas. You may contact SAFER at  saferphilippines@gmail.com

Si Vince Rapisura ay goodwill ambassador ng SAFER Foundation na binubuo ng tatlong pinakamalalaking NGO networks sa Pilipinas – Caucus of Development NGO Networks (CODE-NGO), National Secretariat for Social Action (NASSA)/Caritas Philippines at Humanitarian Response Consortium (HRC).